Context
-
Client was looking for a microsite that would drive high engagement and spur ingredient shopping for child-brands
-
The site will go live 2 months prior to Christmas in order to allow plenty of time for planning and shopping
-
This microsite features a mix of child-brands that need to tie together to tell a story in a highly curated, cohesive and custom aesthetic
-
The long, vertical scroll format needs to stay interesting and visually pleasing until the end to drive user engagement
Solution
-
A strong emphasis on visual storytelling needs to tie the microsite together to maintain interest throughout the long scroll format
-
Recipes remained the central focus of the microsite as they tie both the ingredients and child-brands together as well as bringing families and friends together during a busy season
-
Cohesion was achieved through consistent fonts and colours as well as a minimal background and plenty of lifestyle imagery and decorative elements